

Detroit Harbor, Washington Island, Wisconsin -Must be a slow news day for Purinton's
Ferry Cabin News, you might be thinking, since he's spending time writing about a newspaper.
You may be right, but I have the luxury with this blog of writing about anything I wish, without anyone else to edit my subject matter or thoughts. I respond only to my own sense of what is newsworthy or entertaining, and I don't have to worry about cultivating advertisers, or readership for that matter. If only one or two people read this, I'm satisfied. That's a fundamental difference between this blog, blogs in general, the internet as a whole, and the dying newspaper business.
Our local county paper, the
Door County Advocate, used to be a winner of state journalism awards. More importantly, the news articles we read in the
Advocate's pages years ago were informative and entertaining, and thought-provoking, something that can't often be said for the present day, bi-weekly
Advocate. Slowly, incrementally, the "news hole" with meaningful journalism reflective of the community we live in has shrunk. The news sections of the paper have physically gotten thinner, too (I'm making a comparison between the editorial pages and the pack of ad inserts I toss before I begin reading in the photo above right.)
Here are a few questions (designed for Door County residents and regular
Advocate readers of the past several decades, but similar to questions that might be answered by readers of many of today's local newspapers):
1. Name, if you can, the last three editors of the
Door County Advocate.
How about the last two? Can you name the current editor?
2. Have you met the current editor in person, or have you seen this editor at any local events?
3. When is the last time you've read an editorial on the Opinion Page of the Advocate?
4. Can you name the publisher of the
Door County Advocate?
If you can answer any of these questions without consulting the pages of the
Door County Advocate, you're doing well. The Editor-at-Large is Patti Rasmussen, and I don't think she is a Door County resident, but I can't say for certain. She edits several small regional newspapers for Gannet Co., Inc., under the overall supervision of Publisher Kevin Corrado. Kevin and Gannet, as I understand it, are also responsible for publication of the
Green Bay Press Gazette.
While the
Advocate has staff reporters, the news being reported is generally of the soft, feature format, articles that could be published today, tomorrow, next week, etc., without growing stale. These are features that have human interest but questionable impact upon readers. The
Advocate's pages are, to be respectful, filler for a paper that provides less and less real news. The headline story in the issue shown above about the Wal-Mart supercenter might be considered a real news story, but it is also a continuing story that has run over weeks and months, even the last several years.
Absent are balanced news stories, well-researched, informing taxpayers and citizens on county-wide topics vital to their welfare. This change from a decade or two ago reflects, in part, the letting go of a reporting and management team with roots in this community, men and women who kept a pulse on their backyard. (Kevin Boneski wrote in a recent Peninsula Pulse Letter to the Editor about this very thing. He made good points about a Door County news vaccuum that no one, no paper, not even the Peninsula Pulse, appears to be filling.)
My reason for doing this blog today on what I perceive as the slow demise of the Advocate was prompted by a short interview I heard on WDOR radio a few days ago. Rob Burke, Door County's UW-Extension Agent, reviewed results of a recent survey designed to find out how citizens perceive the effectiveness of County Government and tax dollars spent.
My thought in response to Rob's report was that the level of service delivery, the effectiveness of Door County's government, might be at as high a level as any time in the past, but the public's perception might have slipped. Lack of knowing what is happening in government and awareness of the many services it provides its citizens might be tied to the lack of communication through the community paper, the
Advocate.
We recall when each of the county agents wrote regularly about their area of expertise: agriculture; soil conservation; public safety; human resources; and so on. "Fruit Talk" was a column that, even for a non-fruit grower, provided general interest to readers. There were the many news items reported, from the County's south line near Kolberg to the tip of Rock Island. Names of people, what they did, how they thought, were reported in those articles. How will citizens know about County government, much less form opinions based on objective, smart, well-written articles and editorials?
In the thousands of back issues of the
Door County Advocate we have a wonderful archive that helps us to recreate incidents, activities and lives. Where will this same information come from in the future? What historical value will the present day Advocate provide residents 100 years from now?
Running a community newspaper today and making a profit is a rough go, as we can see with the decline of profitable newspapers. Some might say we're darn lucky to have the Advocate in our midst, such as it is. Things could always be worse. But I'd like to think if Gannet Co. hadn't bent the Advocate to their corporate formula, that if a local editor and staff ran the paper and made the editorial decisions, it could still be a responsive, quality newspaper in touch with readership.
Will the day soon arrive when Gannet's regional management decides to sell? When that day comes, will there still be a newspaper worth purchasing?
Will anyone show interest in a newspaper, for all purposes dead, named
Door County Advocate?
- Dick Purinton